Nine steps to prepare so you get the most out of the audit. Each step lists what to do and what to avoid.
An audit starts where the data lives. If access is ready on day one, the first week goes to findings instead of discovery.
"More traffic" isn't a goal. Be clear about the business result you want.
Not every page is worth the same. The pages that make you money should be at the center of the audit.
Your competitors on Google and in business may not be the same. Both matter.
For recommendations to be actionable, I need to know what the site is built with.
Google and AI systems verify a company through consistent legal name, address and contact details.
Existing content can be both your biggest opportunity and your biggest risk.
AI visibility starts with the questions your customers actually ask.
You can't prove a result you can't measure. Forms, calls and WhatsApp taps should be recorded.
If most of this list is ready, the audit focuses on findings from day one. If something's missing, that's fine: we complete it together in the first call.
To see what you'll get at the end of the audit, check the sample report.
Access to Search Console, GA4 and your CMS, a one-sentence business goal, priority pages, a competitor list, tech stack details, consistent brand information, a content inventory, your customers' most common questions and the state of conversion tracking.
Yes. Apart from access, we can complete the rest together in the first call. But if there's no conversion tracking at all, I recommend setting up measurement first.
AI visibility is measured through the questions people ask assistants. The questions your sales and support teams hear form the basis of the prompt sets we track.
In the first call we'll review your goals and your site's current state, and define the service scope that fits you best.
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