A clear working rhythm in 90 days
Every engagement starts with goals and KPIs. Findings are split into weeks and closed with implementation tracking and measurement.
Every phase has a clear output.
A findings report, a 1–3 month roadmap, implementation tracking and regular progress reports. The goal: sustainable, long-term growth.
- Week 0–1
Discovery & KPIs
We clarify goals, competitors and the current state together.
- Business goals and priority pages
- Competitor and search intent analysis
- Search Console, GA4 and CMS access
- Success metrics (KPIs) and reporting rhythm
- Week 1–2
Audit
I identify technical, content, schema and UX issues.
- Technical audit using source code and crawl data
- Content and search intent fit
- Schema.org and entity checks
- UX and conversion analysis with Clarity
- Baseline GEO measurement
- Week 3–4
Roadmap
I schedule findings by impact and effort.
- Impact × effort prioritization
- A 1–3 month plan split into weeks
- Baseline SEO Health Score
- Task lists for developers and content teams
- Week 5–8
Implementation
I ship fixes, redirects and content work.
- Technical fixes with before/after code examples
- Redirects and migration work
- Content updates and new briefs
- Schema and entity improvements
- Week 9–12
Tracking
I measure changes in rankings, traffic and leads.
- Measurement with Search Console, GA4 and Clarity
- GEO re-measurement
- SEO Health Score follow-up round
- Recommendations for the next 90 days
Find. Prioritize. Implement. Prove.
Find
I find the real problem using source code and crawl data.
Prioritize
I rank every finding by business impact and effort.
Implement
I give developers before/after code they can use directly.
Prove
I report the change with Search Console, GA4 and Clarity.
What I deliver
Outputs that show what we'll fix, how and why:
- Finding cards grouped by severity
- Before/after code examples developers can apply directly
- An SEO Health Score out of 100 and its change across follow-up rounds
- A GEO visibility matrix and target prompt sets
- A visual 1–3 month roadmap split into weeks
SEO Health Score is not a Google metric. It is used with the WorkExe methodology for internal benchmarking and progress tracking.
See an anonymized real report →Audit prep guide →
The listing page has no H1 tag
The page's main heading is marked up as a plain div instead of an H1, so search engines can't clearly tell what the page is about.
Before<div class="title">News</div><h1 class="title">Latest News</h1>For teams that want to tie growth to a measurable business result.
- You have organic traffic, but growth has slowed down
- You have developers, but no clear SEO roadmap
- A site migration, category architecture or technical debt is on the agenda
- Being cited in AI answers has become important for your brand
- Traffic needs to turn into leads, WhatsApp messages, forms or sales
Three conditions for success
Frequently asked questions.
How does the SEO process start?
With a free discovery call. We discuss your goals and your site's current state and pick the right model. Then in the first week we lock down KPIs and access.
What happens at the end of the 90 days?
I report measured results and the change in SEO Health Score, and set priorities for the next 90 days. If you like, we can continue with ongoing work.
Who does the implementation?
I deliver fixes as before/after code examples your developers can apply directly, and I track implementation. Where needed, I handle redirects, content and schema work myself.
What access do you need?
Google Search Console, Google Analytics 4 and site/CMS access. I also recommend installing Microsoft Clarity for conversion analysis.
How often will I get reports?
Weekly priorities during implementation, plus a progress report at the end of each phase.
Let's grow your site together.
In the first call we'll review your goals and your site's current state, and define the service scope that fits you best.
WorkExe Agency