Local SEO: visibility in location searches and on the map
I make your business information identical on Google Business Profile, on your site and in directories. The goal is to show up with correct information in location-based searches, on the map and in AI recommendations.
In shortLocal SEO improves how a business with a physical location or a service area appears in location-based searches and on Google Maps. It suits clinics, shops, restaurants and any business whose customers come from a specific area. The deliverables are an optimized Google Business Profile, LocalBusiness schema, a location page plan and a local visibility checklist.
When do you need this service?
- Customers find you through near me searches or queries that include a district name
- Competitors appear in the top map results and you do not
- Your address, phone number or opening hours differ from site to site
- You have several branches, but they are all listed on one contact page
What does it cover?
Google Business Profile
I review categories, the service list, description, opening hours and photos. I check that the profile follows Google's guidelines and that no keywords have been added to the business name.
LocalBusiness schema
I add LocalBusiness schema using the subtype that fits your business, for example Dentist or Restaurant. Address, coordinates, phone and opening hours are all included.
Location pages
For every branch or service area I plan a separate page with the address, map, services and questions specific to that location. I do not produce pages cloned by swapping the city name.
NAP consistency
I check that your business name, address and phone number are written the same way on your site, profile, social accounts and industry directories. I list each variation and give you the correct format.
Review strategy
I define when, through which channel and with which message you ask customers for a review, and I prepare a reply guide. I do not use fake or incentivized reviews, which break the guidelines.
AI recommendations for local queries
Using the method from GEO consulting, I measure whether your name comes up when AI is asked about businesses in your area. One client, a dental clinic, is among the clinics ChatGPT recommends for a regional query. See the results page.
How does the work run?
- 01
Current state
I review your profile, the location details on your site and your directory listings and list the inconsistencies.
- 02
Profile and schema
I make the profile edits and add LocalBusiness schema to the site, or hand the code to your developer.
- 03
Location pages and reviews
I prepare the briefs for location pages and set up the review request flow.
- 04
Measurement
I report on profile interactions, clicks from local queries and your status in AI recommendations.
What do I deliver?
- A local visibility checklist
- An optimized Google Business Profile with a log of changes
- LocalBusiness schema code
- A location page plan and briefs
- A list of NAP inconsistencies, a review request template and a reply guide
How do I measure success?
- Google Business Profile performance: views, calls, direction requests and website clicks
- Clicks and impressions for queries that include a district or city name
- Number of reviews, average rating and share of reviews with a reply
One of my dental clinic clients is among the clinics ChatGPT recommends for a regional query. Details are in the case studies (Case 05).
The schema contains only the business name. Search engines and AI systems cannot read where the business is or when it is open.
Before{"@type": "LocalBusiness",
"name": "Sample Dental Clinic"}{"@type": "Dentist", "name": "Sample Dental Clinic", "telephone": "+44 20 0000 0000",
"address": {"@type": "PostalAddress", "streetAddress": "1 Sample Street", "addressLocality": "London"},
"openingHours": "Mo-Fr 09:00-18:00", "url": "https://yoursite.com/"}Frequently asked questions.
How long does local SEO take to show results?
Profile and NAP fixes show impact sooner than location pages and reviews do. I run the work as a 90-day process: audit and plan in the first four weeks, implementation in weeks 5-8 and measurement in weeks 9-12.
How do I rank higher on Google Maps?
Google says local ranking is based on relevance, distance and prominence. You cannot change distance, but a complete profile, the right category and real reviews strengthen the other two. I do not guarantee rankings.
Can I do local SEO without a physical address?
Yes. Businesses that travel to their customers can define a service area on their profile without showing an address. In that case I put more weight on service area pages and reviews.
I have several branches. Does each one need its own page?
Yes, each branch should have its own profile and its own page on the site. Listing every branch on one page makes it harder for each of them to appear in searches in its own area.
Do reviews affect local rankings?
Yes, Google states that review count and review score are factored into local ranking. That is why I set up a flow that regularly asks real customers for reviews.
You may also find these useful
- All servicesAll seven modules and how they combine.
- Site migrationWhen your domain, platform, CMS or URL structure changes, I plan the migration end to end so organic traffic does not get lost on the way.
- The 90-day working processThe order and outputs of each service.
Be visible in searches near you.
Send your business location and the area you serve. We'll look at your local visibility as it stands today.
What happens in the first call?
- I listen to your goalIn a short call we talk through your goals, your site's history and what has been done so far.
- We look at your site togetherI share what stands out in your technical foundation, content and AI visibility during the call.
- I send a tailored scopeAfter the call I send the scope of work and the quote in writing. No fixed packages, the decision is yours.
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