Technical SEO audit and roadmap
I find the issues that keep your site from being crawled, indexed and understood, down to the source code. Then I rank the findings by business impact and turn them into a weekly plan.
In shortA technical SEO audit finds the issues that stop search engines from crawling, indexing and correctly interpreting a site, using more than 60 checks. It suits sites whose organic growth has stalled or that do not know what to fix first. The deliverables are finding cards, before/after code examples and a 1-3 month roadmap.
When do you need this service?
- Pages marked Crawled, currently not indexed in Search Console keep growing
- You have developers, but what to fix first is unclear
- Organic traffic dropped after a redesign or a platform change
- The wrong language version ranks on your multilingual site
What does it cover?
Crawlability and indexing
I read your robots.txt rules, noindex tags, sitemap and the Search Console indexing report together. I map which pages are not indexed, and why, by URL pattern.
Canonicals, duplicates and redirects
I compare each page type's canonical tag with the URL Google selected. From crawl data I pull parameter duplicates, redirect chains, permanent moves left as 302s and internal links that return 404.
Heading hierarchy, meta tags and URL structure
I review titles, meta descriptions and the H1-H4 structure per page template and show missing or duplicated titles with examples. You can try new titles in the SERP preview tool.
Structured data and hreflang
I validate the schema.org markup and recommend missing schemas by page type. On multilingual sites I check that hreflang tags are reciprocal and use the right language codes.
Core Web Vitals and mobile usability
I read LCP, INP and CLS from both field data and lab tests. I separate the cause of slowness by template: images, scripts, fonts or server response.
SEO roadmap
The audit doesn't end with a report. I place every finding on an impact × effort matrix and turn the list into a 1-3 month plan split into weeks. The plan states who does what in which week and which KPI measures it.
How does the work run?
- 01
Discovery and access
In the first week I clarify goals and KPIs with you and collect access. The prep guide speeds this up.
- 02
Crawl and audit
In weeks 1-2 I crawl the whole site and review the source code and Search Console data.
- 03
Report and roadmap
In weeks 3-4 I deliver the finding cards and the roadmap and walk your developers through the report.
- 04
Implementation and follow-up
In weeks 5-8 I track the fixes as they ship, and in weeks 9-12 I re-measure with the same checks.
What do I deliver?
- Finding cards grouped by severity (critical, high, medium, low)
- Before/after code examples your developers can apply directly
- An SEO Health Score out of 100 (not a Google metric, an internal WorkExe benchmark)
- A 1-3 month roadmap split into weeks
- A PDF report of about 15 pages. See the format in the sample report.
How do I measure success?
- Indexed and non-indexed page counts in Search Console
- Organic clicks, impressions and ranking queries
- Share of URLs rated good in the Core Web Vitals report
- The SEO Health Score difference between baseline and follow-up
See how an audit turns into a report in the anonymized sample report, and the change measured after implementation in the case studies.
Every filter combination of a category page is indexed as a separate URL. Crawl budget goes to copies and the real page's signals are split.
Before<link rel="canonical" href="https://yoursite.com/shoes/?color=black&sort=price"><link rel="canonical" href="https://yoursite.com/shoes/">Frequently asked questions.
How long does a technical SEO audit take?
The audit itself takes about two weeks. In my 90-day process, discovery happens in week 0-1, the audit in weeks 1-2 and the roadmap in weeks 3-4.
What does a technical SEO audit include?
It covers crawlability, indexing, canonicals, redirects, heading hierarchy, structured data, Core Web Vitals and hreflang. A full audit covers the whole site and more than 60 checks.
What is the difference between the free site audit tool and a full audit?
The free tool scans a single page with 20 checks. A full audit crawls the whole site, uses Search Console data and ranks findings by business impact.
Can I take only the audit and implement it with my own team?
Yes, you can take just the audit and the roadmap. The finding cards come with before/after code examples your developers can apply directly.
When do technical fixes start to show results?
Technical fixes show impact faster than content work, but Google has to recrawl the changed pages first. I report the change with Search Console data in weeks 9-12.
You may also find these useful
- All servicesAll seven modules and how they combine.
- GEO consultingI measure where your brand stands in ChatGPT, Gemini, Perplexity and Google AI Overviews answers using fixed prompt sets.
- The 90-day working processThe order and outputs of each service.
Let's look at your site's technical health.
Send your site address and the issue that worries you most. I'll confirm the audit scope in the first call.
What happens in the first call?
- I listen to your goalIn a short call we talk through your goals, your site's history and what has been done so far.
- We look at your site togetherI share what stands out in your technical foundation, content and AI visibility during the call.
- I send a tailored scopeAfter the call I send the scope of work and the quote in writing. No fixed packages, the decision is yours.
WorkExe Agency